The Girl with the Dragon Tattoo

Agency: DnA PR

Outline: Rachel worked with DnA PR on the home entertainment campaign for Sony’s The Girl with the Dragon Tattoo (directed by David Fincher and starring Daniel Craig and Rooney Mara). Her contribution included devising creative strategy and assisting with the media invites for the launch party showcasing exclusive memorabilia from the film to mark the DVD/Blu-ray release on 23rd April 2012.